EUREKA PRIVACY POLICY

Eureka (“Eureka”, “we” or “us”) is dedicated to improving your online shopping experience.  Our Privacy Policy (“Policy”) is designed to help you understand how Eureka collects and processes data from users of our website (“Sites”), browser extensions/software applications(“Apps”), email communications (“Emails”) and any related services (collectively, “Services”).

Our Promise.  Eureka strives to use your data with care and respect.  That is why Eureka does not track your search engine history, emails, or browsing behavior that is unrelated to the Service you are using. 


1. What is Covered in this Policy?

This Policy only covers data collected by Eureka and its employees, principals, officers, directors, members, consultants, agents, affiliates, and those of its parent companies (“Related Companies”) through our Services.

Please keep in mind that if you access other websites or services or access content provided by third parties via our Services, you may be taken to a website that we do not control and your data may be separately used or collected by such third parties (“Third Parties”).  This Policy does not give any rights to Third Parties or require us to disclose your data to such Third Parties. Any data you share with such Third Parties or that is collected by Third Parties is subject to the privacy policy of the applicable Third Party.  We encourage you to review the privacy policies of other sites and services.


2. What Data Do We Collect?

Eureka is able to provide you with our Services by collecting two types of data: (i) personal data, which is data that can be linked back to you or your device, and (ii) anonymous data, which is data that can never be traced back to you.  For example, data that we collect from multiple users to create aggregate data sets would be considered anonymous.  See below for the data we collect generally and the sources of such data. 

From You.  We collect and store any information you directly share with us.  For example, you may share personal data, such as your full name, email address, and other contact information, when you email us, provide feedback, seek support, or when you create a user account through any of our Services.

From Our Services.  In order to improve your online shopping experience, we collect information about your interactions with our Apps, such as how you interact with features on the Apps, URLs and domain names of websites you visit, the date and time of such visits, and your general location (city, state, country, or zip code).

From Analytics.  We use analytics services, including Google Analytics, to collect data about your device and how you and your device interact with our Services.  This data, which is often collected or used in aggregated form, is used to ensure our Services work well and to provide you with the best user experience that we can.  The data collected using analytics include the following:

  • Service Interactions: Which Service features you use and the number of times you use them.
  • Device Data: IP address, device identifiers, browser type, regional and language settings, and similar data about your device and network you use to access our Services.
  • Demographics: Gender, age range, interests, and other demographic groups to which you belong.
  • Error and Performance Reports: Error and performance statistics related to any problems you experience with the Apps to help improve the Apps and diagnose any issues.

From our Partners.  We may have access to data collected by trusted Third Party partners and vendors (“Partners”) that help us support or provide components of our Services. We protect such data as described in this Policy and honor any additional restrictions imposed by the applicable Partner.

From Online Technologies.  We may use online technologies, such as cookies, pixels, tags, application program interfaces, and Web beacons when you use our Services to keep track of your usage preferences and ensure a consistent user experience from our Services.  See more in Section 5, Online Technologies below. 


3. Who Accesses Your Data?

We understand your data is important to you!  That is why we will only share your data in ways that you would expect, in aggregated, anonymous form, or as disclosed to you elsewhere through our Services.  For example, we may share data with our Partners and the Related Companies to support our Services in the following ways:

  • Help maintain and improve the Services through technical and development support;
  • Market any Services you may like to you;
  • Ensure functionality and performance of our Services, including features like alerts;
  • Provide us with tools to communicate internally or with you for technical, security, and related issues;
  • House our software, network, storage, and other related technologies with the required infrastructure; and
  • Share relevant offers and services provided by Partners with you.


4. How Is Your Data Used? 

We and our Related Companies use data collected to provide you with our Services, to give technical support, to improve our products, to ensure the security and safety of our users, to detect and prevent fraud or misuse of the Services, to report and analyze our Service performance, to communicate with you, to complete business transactions like a merger or acquisition, to fulfill any legal obligations as needed, and for any other purposes, we describe in this Policy or otherwise disclose to you.


5. What Are Online Technologies?

Like most of the Internet, our Services use cookies, pixels, tags, application program interfaces, and Web beacons to collect some of the data described in this Policy.  Some of these technologies are described below:

Cookies, pixels, and tags. Cookies usually contain information that we, our Partners, or our Related Companies can later access to note any personal preferences or to display the proper content to you via our Services.  Our cookies are not used to identify you individually.  Instead, we may use pixels or tags from our advertising Partners to tell our Partners that you discovered our Services through one of their ads.  Our analytics partners also typically use cookies to provide us with data as described above. You can manage your ad settings for Google Ads here.

If you don’t want to allow the use of cookies, you can use your browser settings to reject cookies or alert you when cookies are being used, but you may find certain features no longer work or that your user experience is not as enjoyable without cookies.  

Web Beacons. Web beacons are small points of data embedded in images on websites and provide us, our Partners, and/or our Related Companies with some of the data described above, such as aggregated statistics showing the effectiveness of our Service features.  This data is never used to personally identify you, and we do not share this data with any Third Parties.

“Do Not Track”. Web browsers can send a “Do Not Track” signal that indicates you do not wish to have your activity tracked.  Currently, no universal understanding of how to interpret this signal exists so we abide strictly by this Policy instead.  While we continue to work within our industry to create a common standard to read this signal, you can learn more about “Do Not Track” signals here.  


6. How Do I Manage My Data?

Managing your data is easy with Eureka!  This section can guide you on all your data options.              

Change Email Preferences.  If you want to stop receiving promotional Emails from Eureka, you may either click the “Unsubscribe” button on the bottom of any Email or, if applicable, use your account and/or App preferences to update your email preferences. Please know that even if you unsubscribe from receiving promotional Emails from a Service, you may continue to receive administrative Emails. 

Terminate Services.  If you want to stop using an App, you can follow our uninstallation instructions here. Your browser or device should also have options that allow you to disable or remove our Apps.  You can also stop accessing our Services, including this Site.

European Economic Area (EEA) and United Kingdom (UK) Rights

If you are physically located in the EEA or the UK, you can learn about your personal data rights in this section.

Controller: For purposes of the General Data Protection Regulation (GDPR), Eureka is the data controller.  We are a private company located in the United States, and you can contact our Data Protection Officer via our Contact Us page, selecting “Privacy.”

Legal Bases: We only use, share, or collect your personal data (as defined in the GDPR) based on any of the below legal bases:

  • Fulfill Service Obligations: We need your personal data to provide a service you request or fulfill a contractual responsibility we have to you.  In most cases, this refers to when we make our Services available to you in accordance with our Terms of Use.
  • Legitimate Interest: We have a legitimate interest to use your personal data in ways that you would expect such as to properly run our Services, improve the Services for you, advertise our Services, and protect our legal rights. 
  • Consent: We have your consent to use your personal data for a specific purpose presented to you before we collect it.  You can withdraw any consent you give through options provided via the Services or by contacting our privacy team via the Contact Us page, selecting “Privacy.”


Personal Data Rights: You have certain rights related to your personal data which are listed below:

  • Access: You have the right to ask for information about the personal data we hold, how it’s used, and with whom we share it;
  • Portability: Where you provide us with personal data based on consent and it is reasonable for us to do so, you can ask us for a copy of it in a structured, machine-readable format and ask us to send this data to another data controller;
  • Correction: You can ask us to correct any personal data that is out of date or inaccurate;
  • Erase: In certain circumstances, you can ask us to delete your personal data that we store;
  • Object: If we process your personal data based on a legitimate interest, you can object to our legitimate interest.  We will honor the request except when we have an overriding interest.
  • Restrict: You can ask us to stop or limit how we process your data while we respond to one of your requests.
  • Withdraw Consent: If you provide us with personal data based on consent, you can withdraw your consent at any time.  We will consider your request and respond within a reasonable time period as required by applicable law.

 

Eureka will try to respond to requests within thirty (30) days, but some responses may take longer.  Not all personal data is covered by the above rights, but we will always provide you with a response.  At times, we may require more information to confirm your identity before processing your request, or in cases where your request is unfounded, repetitive, or excessive, we may deny your request or charge a reasonable fee. 

If you wish make a complaint about how we process your personal data, please contact us via our Contact Us page, selecting “Privacy.” You may also choose to file a complaint with the relevant data protection authority.

California Resident Rights

If you are a California resident (you live and reside in California), you can learn about your personal data rights in this section.

Data Rights: As a California resident, you have the following rights to any data considered “personal information” according to California privacy laws. 

  • Delete: You can ask us to delete personal information we have collected about you.
  • Know: You can ask us for a list of categories of personal information we have about you, the categories of sources from where we get your personal information, the business purposes for which we collect personal information, and the categories of third parties with whom we share it – all of which are already laid out in this Policy.  You can also ask for a copy of the specific personal information we currently hold about you (all up to one year back). 

           To submit a request, please do so here.

Functionality of Services: You should know that there may be instances where, by deleting your personal information, it may affect the functionality of our Services.  However, we do not take any actions to discriminate against you when you exercise these rights. 

Opt-Out: While California law provides you with the right to opt out of the sale of your personal information, Eureka does not and will not “sell” (as defined by California law) your personal information so you don’t have to worry about it in the first place.

 Third-Party Opt-Outs: You should submit user requests and opt-outs for Third Party activities directly through their privacy policies.  You can also directly opt-out of Google Analytics, which we use as part of our Services, by installing Google’s opt-out browser add-on. 

California “Shine the Light”: If you are a California user, California Civil Code Section 1798 allows you to ask us if our business has shared your personal information with third parties to allow them to engage in direct marketing with you.  The answer is simple with Eureka – we never sell or share your personal information for this purpose without your consent. 

If you have any questions or concerns about your California data rights, you can contact us via our Contact Us page, selecting “Privacy.”


7. What Is Our Data Retention Policy?


We keep your data for as long as needed to run our Services as described in this Policy and as required to comply with our legal obligations, resolve disputes, or enforce agreements.  In general, we will retain your personal data or personal information for up to three (3) years and then de-identify your data, which means that your data will no longer be able to be traced back to you.


8. What Is Our Data Transfer Policy?

If we or our Related Companies transfer your personal data from the EEA outside of the EEA, we will do so within the safeguards of Model Contract Clauses – a standard document outlining safeguards on how to protect your personal data.  Because Eureka is located in the United States, your data will be used, processed, and stored in the United States in addition to other countries where our Partners or our Related Companies are located.  Your use of our Services will indicate to us that you consent to the transfer of your data as described in this Policy.


9. What Are Our Security Standards?

Eureka takes measures to ensure the security of your data to protect it from unauthorized access and improper use.  These measures include using firewalls, restricting access to physical locations that store your data, and using de-identification and anonymization techniques as needed.  While we regularly review and update our security standards, no system is perfect so we can’t guarantee your data will never be affected by a security breach.


10. Can Minors Use Our Services?

Our Services are only meant to be used by users over the age of 18 years old.  We do not knowingly collect or use data from anyone under the age of 18 years old (a “minor”).  If you are a minor, please do not use or access our Services.


11. Do We Update This Policy?

We will make updates to this Policy periodically.  We will let you know of any changes by posting those changes here.  If we do, you will see an updated date at the bottom of this Policy.  

12. How Can You Reach Us?

If you have any questions or comments regarding our privacy practices, you may contact us via our Contact Us page, selecting “Privacy.”

LAST UPDATED: April 9, 2021